The moving sidewalk
Movia's goal was to get more young people to ride with them on the 5C bus line. This iconic route in Copenhagen is like a free tour of the city centre’s districts, constantly winding through the streets via meters-long, bending busses.
The target group—Gen Z’s between the ages of 16 and 25—is notoriously difficult to impact, so it was important to dig all the way into their mindset and portray an experience of the city that aligns with their youthful perspective.
Within the first two weeks we had 242,267 impressions with 71,424 full video views on a skippable YouTube set-up.