WHAT IS THE SQUARE ROOT OF A BANK?
Arbejdernes Landsbank wanted to show that they are a forward-looking bank. They did this by opening a new and unique subsidiary located above a famous bakery in central Copenhagen, turning the space into a community hub for meetings, work and socializing—anything but banking.
To highlight its non-traditional quality, we named the venue AL2. The square root symbolizes that the bank is being multiplied by itself, and that the users experience at AL2 would go beyond the ordinary, and certainly beyond a typical bank.
Today, AL2 is a well visited hangout space (with plenty of banking customers too) and the ambition of standing out from the crowd has been fulfilled. After the success of the Copenhagen venue, a second AL2 opened in Aarhus.