Glentevej 47 2400Copenhagen
The Locker room
![](https://a.storyblok.com/f/133651/1280x800/07b9935b5d/big_hero_image_case.png)
The 2018 Football World Cup marked Carlsberg’s 40 years as a supporter of the national Danish team, and as a sponsoring partner of the DBU. To celebrate, we made the 2018 Carlsberg World Cup campaign a nostalgic trip through time.
We created a digital experience in the form of a virtual locker room where fans could explore 40 years of Danish football history (without the smell of sweat).
![](https://a.storyblok.com/f/133651/479x639/7fe64c6659/small_image_case.png)
![](https://a.storyblok.com/f/133651/479x639/6bf8169463/can-new.jpg)
Play
Play
Results
The virtual locker room had almost 200.000 visitors with an average duration of 2 minutes.
![](https://a.storyblok.com/f/133651/479x639/cbf8aaf3bb/small_image_case-1.png)
![](https://a.storyblok.com/f/133651/479x639/afe6827c39/small_image_case-2.png)