MERK Visual Identity

WEAR and Dansk Detail merged in 2024 and needed a new name and visual identity.

Name

An industry association must convey credibility and authority while also appearing modern. The name became MERK – that stands for Manufacturing, E-Commerce, Retailing, and Knowledge. The name needed to reflect their connection to the trade and retail sector. The word MERK has roots in the Latin word “merx,” meaning trade. Additionally, Mercury, the God of Commerce, is a part of this word, further reinforcing the connection to the industry. The word “merchandising,” which plays a central role in visual store presentation and styling, is also represented in the name. MERK meets all these criteria by having a multifaceted meaning.