MERK Dansk Erhverv
Shaping MERK’s brand and digital presence: A comprehensive strategy for the industry association
Type
- Website
- Campaigns
- SoMe Strategy & Content
WEAR and Dansk Detail merged in 2024 and the industry association for Manufacturing, E-Commerce, Retailing, and Knowledge, needed a brand that balanced credibility with modernity. We developed the name "MERK," rooted in the Latin word "merx" (trade), and designed a cohesive brand identity.
Deliverables
- Concept,
- Animation,
- Copywriting,
- Digital Design
We developed the concept, animation, copywriting, and digital design, along with creating a dynamic website that reinforced MERK's modern image. We also provided social media strategy, content creation, and campaign development to engage their audience and maintain authority in the industry.
