Movia
Strengthening Movia’s bus reputation and environmental positioning
- Brand Position
- Campaigns
We partnered with Movia to improve the reputation of buses, traditionally ranked lowest among public transport options. Through strategic positioning, we highlighted buses as the most environmentally friendly transport choice. Our 360° campaigns and targeted activations engaged diverse audiences, while our design team created compelling visuals to reinforce the sustainability message of the "Tænk grønt. Kør gult" platform.
- Positioning, 360 ° Campaigns,
- Activation,
- Design
These efforts not only repositioned the bus as a key eco-friendly transport option but also celebrated diversity on the bus, making it a central part of Movia's mission to lead the way in sustainable mobility in Denmark.
Contact
General contact
hello@yu.agency
+45 33 32 99 34
Business inquiries
Martin Michael Hansen
mmh@yu.agency