Shaping MERK’s brand and digital presence: A comprehensive strategy for the industry association
WEAR and Dansk Detail merged in 2024 and the industry association for Manufacturing, E-Commerce, Retailing, and Knowledge, needed a brand that balanced credibility with modernity. We developed the name "MERK," rooted in the Latin word "merx" (trade), and designed a cohesive brand identity.
We developed the concept, animation, copywriting, and digital design, along with creating a dynamic website that reinforced MERK's modern image. We also provided social media strategy, content creation, and campaign development to engage their audience and maintain authority in the industry.
General contact
hello@yu.agency
+45 33 32 99 34
Business inquiries
Martin Michael Hansen
mmh@yu.agency