A&Til
A&Til is one of Denmark’s largest unemployment insurance funds
- Brand Position
Although FTFa is a large A-kasse, many of its members are unaware that they are actually members of FTFa. FTFa holds 7% of the market share, but only 4% of the market is familiar with the FTFa brand. The market is generally characterized by member churn. The product is under pressure, and the market is constantly changing. Today, price is the decisive factor when choosing an A-kasse — a trend that looks set to continue in the future. An A-kasse is “just” an insurance and generally considered a low-interest product.
All in all, this means there is a need to reassess both the product and the approach to the market. In this context, name and branding play a significant role and can help attract new members. That’s why FTFa decided to change its name and focus.
- Strategy,
- Name,
- Visual Identity
Yellow Umwelt has been involved from the very beginning. We analyzed FTFa’s own customer research and the broader market and aligned with both management and the board. We developed the strategic foundation, the new name, and the visual identity.
The new name reflects the shift in market strategy. From time to time, you need your unemployment insurance fund (A-Kasse). In those situations, A&Til is ready with a simple and efficient solution.
Contact
General contact
hello@yu.agency
+45 33 32 99 34
Business inquiries
Martin Michael Hansen
mmh@yu.agency