Carlsberg Nordlyst
A true Carlsberg pilsner – with reduced alcohol strength? Yet one that might still give you a little extra
- Innovation
- New Product Development
- Integrated Campaign
Fancy 2.5% more
Yellow Umwelt has been involved from an early stage in the development of this new beer with plenty of flavour and less alcohol – to be precise, 2.5% ABV. The result is a tactically grounded campaign designed to show Danes that they can spend a little more time together while moderating their alcohol intake. A pilsner you can enjoy whenever you feel like it.
- Strategy,
- Idea/Concept,
- Creative Brand Platform,
- Naming,
- Packaging design,
- Integrated Campaign
The colour palette is fresh and inviting, while the name and a light scattering of hop flowers help promote this refreshing dry-hopped pilsner at 2.5% alcohol, brewed with carefully selected hop varieties. The campaign shows that a little less can open up a lot more.
A beer that lets you enjoy the good moments together – without compromising on what really matters. That’s why a Carlsberg Nordlyst tastes a little more like Denmark.
