Byens Bedst Klædte Mand
A competition and a tribute to the well-dressed man – developed for MERK
- Website
- Integrated Campaign
- Concept Development
For years, menswear has received less attention than other categories, especially womenswear. Yet interest in men’s style is growing.
Today, more men are using style to express who they are and to inspire others. It’s a shift that deserves greater visibility and to be celebrated. At the same time, it’s an opportunity to highlight the value of physical retail, personal service, and the in-store experiences that shape how style comes to life.
- Campaigns,
- Visual Identity,
- Digital setup - Website. SMS service,
- Corporate Visual Identity
Yellow Umwelt developed the concept and identity for Byens Bedst Klædte Mand – a nationwide campaign that brings stores and customers together around a shared celebration of menswear and personal style. The campaign centres on a website with upload and voting functionality, bringing the competition together from nomination to final selection.
Byens Bedst Klædte Mand goes beyond being a competition. It’s a tribute to menswear and physical retail across Denmark, shining a light on the men who put effort into their style and the stores that enable it.
