Pågen
Positioning Pågen for every day: Growing market share with creative campaigns and visuals
- Brand Position
- Campaigns
- Brand & Marketing Platform
Pågen, a Swedish favorite, has become a staple in Danish homes, fitting into the increasingly frequent meals, snacks, and in-between moments. We helped Pågen secure its place in every meal by highlighting the versatility of its high-quality wheat bread varieties.
- Positioning, 360 ° Campaigns,
- Photo/Animations
Through strategic positioning and a series of engaging 360° campaigns, we communicated how Pågen fits seamlessly into daily life — from lunchboxes and playdates to football practice and the backseat. Our photo and animation work reinforced the brand’s message, helping to grow market share and strengthen Pågen’s presence in Denmark. The result has been a significant boost to the brand's visibility and consumer connection, ensuring that Pågen is truly "sliced for everyday life."
Contact
General contact
hello@yu.agency
+45 33 32 99 34
Business inquiries
Martin Michael Hansen
mmh@yu.agency