Schulstad & Jacobsen
Barbaras – Two products, one story for Carlsberg and Lantmännen Schulstad
- Innovation
- New Product Development
- Integrated Campaign
What do you do when you know that two of Denmark’s largest food companies are related by family? You bring them together and suggest that each does what they do best - but together.
Yellow Umwelt brought Jacobsen Brewery and Schulstad together for a meeting. Here, the family connection between the two companies was rediscovered. We then proposed that they collaborate on two products - a beer and a rye bread - both rooted in a shared story. A true FMCG collaboration.
- Strategy,
- Idea/Concept,
- Creative Brand Platform,
- Naming,
- CVI,
- Integrated Campaign
The grandchildren of Carl Jacobsen - “the Brewer” - and Viggo Schulstad - “the Baker” - Flemming and Alice, fell in love and married in 1939. They moved in together at Carl’s Villa, the large and famous house on Valby Langgade around which Carlsberg’s new HQ is now built.
A year later, they had a daughter, and she was named Barbara. That is why the new beer and bread are called Barbara’s. Distributed nationwide in all stores.
We developed the name, the concept, the design, and an integrated launch campaign.
