Dansk Retursystem
Pant with pride — turning recycling into a national statement
If you ask Danes how they help the environment, most will mention eating less meat, recycling, or flying less. But one thing we all do is returning bottles and cans. In fact, 92% of us already do it. The challenge? It’s become a routine chore instead of something we feel proud about.
- Positioning, 360 ° Campaigns,
- Strategy,
- Concept,
- Content
Since 2022, we've worked with Dansk Retursystem on a new brand strategy, awareness campaigns, and creative concepts to change that perception. With the launch of “We Pant A Lot”, we repositioned recycling as a meaningful everyday action. We also developed a nationwide information campaign about the new attached bottle caps, making it easy for Danes to understand why and how to recycle them. Our work includes positioning, 360° campaigns, activation, design, and a fully integrated brand and marketing platform.
Contact
General contact
hello@yu.agency
+45 33 32 99 34
Business inquiries
Martin Michael Hansen
mmh@yu.agency