DSB

Engaging DSB’s audience through social media and content strategy

Type

Employer Branding
SoMe Strategy & Content

Everyone in Denmark knows DSB, and at Yellow Umwelt, we help them stay connected with passengers across all their social media platforms. We’ve worked with DSB on building a social media strategy that feels real and relevant, engaging people whether they’re waiting for the train at the Central Station or sharing their travel stories online.

Deliverables

Campaigns,
Commercials

Our approach focuses on creating content that speaks directly to people’s daily journeys, with fun, engaging posts that keep DSB top of mind. We also helped DSB boost their Employer Branding, showing what it’s like to work with the company and attracting the right talent for roles in and around the trains. From campaign planning to content creation, our work is all about keeping DSB connected to people and talent across the country.